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Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement......
Keeping Cadbury relevant: 'Chocolate is not all about sugar'
The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its......
2018: Year of reckoning for India Inc
A glance back at some important ups and down India Inc faced in 2018. Year End Specials Kindly click on the image below to view the relevant story. #1 How PNB scam effected consumer......
What lies ahead for Brand Horlicks?
One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition After 84 years in the country, a brand that is still......
Taapsee, Madhavan and the remaking of an old favourite
Viveat Susan Pinto reports on how market leader Horlicks hopes to beat the clutter and stay relevant for an increasingly health conscious consumer. Horlicks brought actor Taapsee Pannu on board in......
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