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2018: Year of reckoning for India Inc
A glance back at some important ups and down India Inc faced in 2018. Year End Specials Kindly click on the image below to view the relevant story. #1 How PNB scam effected consumer......
What lies ahead for Brand Horlicks?
One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition After 84 years in the country, a brand that is still......
The Horlicks mantra: How to be the market leader for 80 years and counting
The brand has survived by changing with the times.Viveat Susan Pinto reports. IMAGE: Horlicks is widening its appeal, targeting college-going youth as the recent digital campaign #FearlessKota......
Taapsee, Madhavan and the remaking of an old favourite
Viveat Susan Pinto reports on how market leader Horlicks hopes to beat the clutter and stay relevant for an increasingly health conscious consumer. Horlicks brought actor Taapsee Pannu on board in......
Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement......
Krrish 3 Review: Hrithik to the rescue again!
Sukanya Verma says Krrish 3 is a outrageous mishmash of Bollywood sentimentality meets E.T. meets Superman meets X-Men with set pieces, sound design and screenplay structure liberally borrowed......
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