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Ameen Sayani, radio's most iconic voice, dies at 91

 'Namaste behno aur bhaiyo, main aapka dost Ameen Sayani bol raha hoon,' the familiar greeting and the instantly identifiable voice coasted on airwaves into countless homes every Wednesday on Radio......

Bournvita asked to remove misleading ads amid row

 Apex child rights body National Commission for Protection of Child Rights (NCPCR) on Wednesday asked Mondelez India-owned brand Bournvita to withdraw all "misleading" advertisements, packaging and......

Will Mondelez's Christmas cookie work?

 Kindly note this image has been posted only for representational purposes. Photograph: Kind courtesy Jill Wellington/Pixabay Food major Mondelez is extending its Bournvita brand into the cookie......

2018: Year of reckoning for India Inc

 A glance back at some important ups and down India Inc faced in 2018. Year End Specials   Kindly click on the image below to view the relevant story. #1 How PNB scam effected consumer......

What lies ahead for Brand Horlicks?

 One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition After 84 years in the country, a brand that is still......

The Horlicks mantra: How to be the market leader for 80 years and counting

 The brand has survived by changing with the times.Viveat Susan Pinto reports. IMAGE: Horlicks is widening its appeal, targeting college-going youth as the recent digital campaign #FearlessKota......

Taapsee, Madhavan and the remaking of an old favourite

 Viveat Susan Pinto reports on how market leader Horlicks hopes to beat the clutter and stay relevant for an increasingly health conscious consumer. Horlicks brought actor Taapsee Pannu on board in......

Krrish 3 Review: Hrithik to the rescue again!

 Sukanya Verma says Krrish 3 is a outrageous mishmash of Bollywood sentimentality meets E.T. meets Superman meets X-Men with set pieces, sound design and screenplay structure liberally borrowed......

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