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Keshav Maurya: Yogi's BJP Challenger

 Keshav Prasad Maurya's election from Sirathu in Kaushambi will be among the keenly watched contests in UP.If he and the BJP win, will he be luckier this time? IMAGE: Uttar Pradesh Deputy Chief......

200% final, no tying up with BJP to form UP govt: BSP

 Senior BSP leader Satish Chandra Mishra on Monday ruled out "200 per cent" any post-poll alliance with the BJP in Uttar Pradesh, asserting that his party would form a government with a clear-cut......

Won't build any more monuments if elected: Mayawati

 Bahujan Samaj Party president Mayawati on Tuesday assured that her government will not spend its efforts on building memorials and erecting statues if it comes to power, but will focus on changing......

Mayawati calls for Dalit-Brahmin unity to bring BSP back to power in UP

 Accusing the Bharatiya Janata Party and the Samajwadi Party of only making tall claims but doing nothing on the ground, Bahujan Samaj Party president Mayawati on Tuesday gave a clarion call for a......

3 Brahmin names that shake up the Yogi government

 Khushi Dubey, Hari Shankar Tiwari and Mata Prasad Pandey represent the resentment among Brahmins towards the Adityanath government. Radhika Ramaseshan reports. IMAGE: Uttar Pradesh Chief Minister......

'Brands are ultimately about emotions'

 Consider a sample of advertising of some of the most successful brands in a number of fast-moving categories -- toilet soaps, detergents, shampoos, skin care, toothpastes, teas, coffees, processed......

Indians are less rational than marketers think

 Consider a sample of advertising of some of the most successful brands in a number of fast-moving categories toilet soaps, detergents, shampoos, skin care, toothpastes, teas, coffees, processed......

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