Year after blasts, Bodh Gaya to host Buddhist Conclave

A year after the holy Buddhist city of Bodh Gaya in Bihar was rocked by serial bomb blasts, the city is gearing up for the three-day International Buddhist Conclave in which scholars, historians......

Of global brands & Asian consumers

When brands go global, their country of origin can play a vital role as brand ambassador. As Giana Eckhardt, a professor in international marketing at the Australian Graduate School of Management,......