News for '-adita-birla-group'

'Who Passed India's Olympic Uniform?'

'aris can be boiling hot in July. The choice of viscose over cotton was deliberate. Cotton would have crushed badly. We used viscose because it is a wood pulp fibre and lets you breathe. It is cooler than silk. We had to consider breathability because the athletes would be on a barge, in the heat, for up to five hours.'