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India's legacy liquor brands raise a toast to growth, reinvention

India's legacy liquor brands raise a toast to growth, reinvention

Rediff.com21 Sep 2025

By 10 am, Rakshit N Jagdale is already deep into the rhythm of the day, which promises to be a carousel of meetings, calls, and strategic decisions. As managing director of Amrut Distilleries, he balances ritual and ambition, tradition and transformation, like many other legacy players in India's alcoholic beverages sector who are staring at a rosy future.