It's like Hugh Grant once said, Love, actually, is all around.
But on Valentine's Day, it becomes bigger even for those living under a rock.
February 14 is when people come up with ingenious new ways to express their affection to the special someone in their lives.
Nobody swoons over this view more keenly than Bollywood.
But romance is not its only purpose. And it sure reflects strongly in their reality.
On Valentine's Day, Sukanya Verma looks at the different shades of celebrity love.
Lovebirds Rajkummar Rao and Patralekha demonstrate how to be Raj and Simran a la Dilwale Dulhania Le Jayenge while holidaying in Switzerland.
Love and long walks go hand in hand. As do Priyanka Chopra Jonas and her American better half, Nick.
No reason cuddles are the best. Like the one shared by Deepika Padukone and Ranveer Singh.
Love means so many things to so many people. It's all about excitement when you've just welcomed a baby like Anushka Sharma and Virat Kohli.
And it's all about comfort when you're growing old together like Amitabh and Jaya Bachchan.
Sara Ali Khan is all for Kabhi Khushi Kabhie Gham's motto -- it's all about loving your family -- as she proudly poses next to mom Amrita Singh and brother Ibrahim Ali Khan.
Kareena's fun date with son Taimur is a perfect way to celebrate the day of love.
Never underestimate the power of sibling love especially if it's Kajol and Tanisha.
Alia Bhatt's band of BFFs pay rich ode to another KJo movie's funda pyar dosti hai.
No love as unconditional as the one Ananya Panday receives from a man's best friend.
Sometimes love is just waking up and smelling the roses. Right, Jacqueline Fernandez?
And lest we forget, Janhvi Kapoor reminds us: Self-love above all.
Feature Presentation: Aslam Hunani/Rediff.com