PIX: Jai Maharashtra, with Chitrangda, Salman, Priyanka

Bollywood stars joined prominent Maharashtra politicos at the unveiling of Jai Maharashtra -- a new channel launched by entrepreneur Waahiid Ali Khan and the channel's chairman Sudhakar Shetty -- at the Grand Hyatt in Santa Cruz, a western Mumbai suburb, over the weekend.

Chitrangda Singh, dressed in a sensational outfit, was one of the star performers of the evening.

Priyanka Chopra, making waves with her item number in Shootout At Wadala, performs at the do.

A dapper Salman Khan was escorted by his trusted bodyguard Shera to the do.

Padma Shri Sridevi poses alongside producer husband Boney Kapoor and Sudhakar Shetty, the channel's co-owner.

Bollywood veterans Dharmendra and Javed Akhtar catch up at the launch.

Narayan Rane, State Minister of Industry, Sushil Kumar Shinde, and Prithviraj Chavan look on as Nationalist Congress Party chief and Agriculture Minister Sharad Pawar lights the inaugural lamp.

Riteish Deshmukh and Jackky Bhagnani turned up in identical suits.

Mallika Sherawat cut a rather demure picture in a bright coloured sari at the do.

Mahima Chaudhary makes a rare appearance.

Raveena Tandon looked elegant in her white salwar kameez.

Dressed in a deep blue dress, Urmila Matondkar flashes her smile for the cameras.

Former pagaent queen and actress Tanushree Dutta, who has apparently taken a hiatus from the industry, was also spotted at the event.

Singer Mika gestures as he arrives for the event.

Actors Aditya Pancholi and Suniel Shetty looked dapper in their suits.

Jai Maharashtra owners Wahiid Ali Khan, Sudhakar and Sohan Shetty celebrate at the launch.