It will be a mid-air treat for fans of Tamil superstar Rajnikanth as Singapore Airlines has obtained exclusive rights for the in-flight screening of his blockbuster, Sivaji:The Boss.
"This is the first time that the Singapore Airlines has purchased the rights of an Indian movie. The film will be screened on all its international flights starting December 1," Bharat Mahadevan, Airlines Manager Southern India, told reporters in Chennai on November 28.
He said the rights had been purchased from Ayngaran International, a London-based company which had the distribution rights of Sivaji for the overseas market, by offering "two times more than the normal rate."
Mahadevan said the exclusive right was only for 3 months, after which other airlines could also opt for the movie.
Stating that the film would be screened to over two million passengers a month, he expressed hope that the airline's customers would welcome the Indian flavour on international flights.
Singapore Airlines also tied-up with actor Madhavan to be the official airline for his maiden production Evano Oruvan.
Expressing happiness over the association, Babu, the CEO of AVM Productions, the producers of Sivaji, said the film had set a record in the Tamil film industry by running more than 100 days in overseas theatres.
The film would be dubbed in Hindi and released in January next, he added.