A lot of money and hype is involved in BBC Asian Network's radio series, Silver Street.
The programme, with a budget of more than $1.8 million, will go on air on May 24.
What's Silver Street all about anyway?
For starters, it boasts of 20 protagonists and six writers, says a report on asiansinmedia.org
Silver Street revolves around today's urban British Asians and the topics that concern them. What problems do they face? What are their dreams? Silver Street tries to find the answers. And, in the process, increase its TRPs as well.
asiansinmedia.org quotes Asian Network head Vijay Sharma as saying, 'We expect Silver Street to become a key part of how we explore the lives and concerns of Asians across the country.'
Silver Street will be aired twice a day from Monday to Friday and feature actors like Jetinder Summan, Hema Mangoo, Bharti Patel, Clive Wedderburn, Dharmesh Patel and Ashvin Kumar Joshi.