Think of Goa, think party-time.
What, then, is a better way to launch a new resort?
Just throw a party. And, if you have friends in Bollywood like Sachiin Joshi does, well... just invite them along.
Check out these photographs of the fun-filled launch of Planet Hollywood Beach Resort at Uttorda Beach in South Goa.
Shah Rukh Khan and his youngest son AbRam share a quiet moment on the beach.
Which did not mean that the superstar ignored his wife, Gauri Khan, who designed the furniture for the Heart Bar and lobby of the resort.
While Sachiin and Raina Joshi are all smiles, little Samaira does not seem too happy.
Raina slips into glam wear for the beach party thrown by her husband, but Sachiin sticks to his comfortable kurta-pyjama.
Can you get hotter than that? VJ Anushka Dandekar is simply sizzling.
Chunky Pandey looks like he's about to fall asleep on his pretty wife, Bhavana.
Twin time for Dino Morea and Varun Dhawan?
No one knows better how to party... What say Neelam, Seema Khan and Nandita Mahtani?.
R Madhavan and Sarita Birje celebrate the ocean's blue, blue colour.
Sohail Khan seems to be missing his papa.
WhileAshish Chowdhry is celebrating his recent Khatron Ke Khiladi win with Sophie Choudry.
The photographer gets photographed! Dabboo Ratnani smiles for the camera with wife Manisha.
David Dhawan and his wife Karuna join the fun.
Photographs courtesy: Planet Hollywood Beach Resort Goa/ Facebook