Several months ago, when UTV bought the film Jaane Tu... Ya Jaane Na for distribution outside India, many people wondered if the seasoned distributor with a lucky streak (Race, Rang De Basanti) was making a mistake.
"Many people said films without stars won't do any business abroad," said UTV's Lokesh Dhar. "They said we were making a mistake and we should let the film go straight to DVD. But we had faith in the film and its leading man Imran Khan and writer-director Abbas Tyrewala. We thought it would be a film that would instantly appeal to young audiences. Even then we decided to give the film a decent but modest break, and we have been proved right."
For a small budget film, word-of-mouth publicity is very important, and many people at New York theatres said they would recommend it to their friends. It is a good date movie, is the opinion shared by many college students.
The film grossed over $200,000 in its first three-day weekend across North America on 33 locations and totally eclipsed Love Story 2050, the big budget sci-fi romance which too had a new star, Harman Baweja, along with Priyanka Chopra.Jaane Tu has reportedly grossed a highly impressive $4.5
million in its first weekend in India. Given the film's low cost, it could recover the investment in just 10 days.inline-block" id="div_arti_inline_advt">
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