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Rover wants to sell more Tata vehicles

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March 23, 2004 16:53 IST

British automaker MG Rover, which sells Tata Motors' compact car Indica in the United Kingdom and Europe, on Tuesday said it was looking at marketing other vehicles from the Tata stable and more similar tie-ups as well.

"Three thousand units of the vehicle have been registered in the UK and Europe so far. The response has been fairly encouraging for us. We are open to market other Tata vehicles and similar agreements," Michael J Booth, head (product development), MG Rover, said in New Delhi.

MG Rover has also inked a deal with Tata Motors for the supply for components to service the car in the British and European markets.

Tata Motors entered into an agreement with MG Rover to initially sell 100,000 units of Indica in the UK and other European markets as City Rover.

At present, MG Rover is in the process of launching the vehicle in more European countries.

"We are taking the car to more European countries but production is a constraint now," he said, adding the initial 100,000 units target could be increased once the supply constraints got removed.

"We are flexible in terms of the 100,000 units agreement," Booth said.

In accordance with the agreement with Tata Motors, MG Rover has to market Indica in six European countries as City Rover.

MG Rover has 300 dealerships to sell the indigenous Indica in the name of City Rover abroad.

In some of the European countries Tata Motors sells Indica directly under its own badge.

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