The company is planning to launch its talking SMS service 'Bubble Talk', currently available in select circles through Airtel, across India in the next two months and is in talks with various operators in the country.
"We will launch our service 'Bubble Talk' nationwide in six-eight weeks and would be going live in all the 23 circles," Bubble Motion co-founder and president Sunil Caushik told PTI.
We are also in talks with various mobile operators in the country as we want our service to become a mass product, he said, while declining to divulge the names of the operators.
'Bubble Talk' allows users to talk, listen and reply to messages in their own voice and in the language of his or her choice.
This is a short voice message service based on the talk and listen messaging, alternative to the type and read text messaging service provided by SMS.
The company is currently offering its services, which allows mobile users to record, send and listen SMSes in their own voice, in Chandigarh, Maharashtra and Madhya Pradesh through its tie up with Bharti Airtel.
Airtel had launched its 'Bubble Talk' service in Pune in August and charges Rs 0.75 per minute to send a bubble message, while hearing it is free of cost for the first time.
The message could be stored in an archive and retrieving and listening to it costs Rs 0.75 per minute. "The other tie-up will be finalised in next three months," Caushik said, adding that the tie-up with Airtel is not exclusive.
The global SMS market is expected to reach $50 billion by 2010, he said, adding "we are estimating the talking SMS market will also grow on the same lines." Bubble Motion is targeting elderly people, office-goers and the younger generation who want to save their time.
"The Indian rural market offers a huge potential for such service where majority of people don't even know how to read and write. But it depends upon the service providers to tap that market," he added.
Bubble Talk, with nearly 60 million subscribers in Indonesia, Malaysia, Hong Kong and the US, is a leading player in voice short message services and develops voice applications for mobile operators. The company said that it sees India as a very big market for its service to grow exponentially.
Bubble Motion had initially set up a small system in Punjab in April this year on a pilot basis. A good response for its pilot project in Punjab gave it confidence for a countrywide launch, officials said.
The response has been overwhelmingly from the mini-launches in Indian cities and consumers have been using the service quite heavily, Coushik said.
In India, Bubble Talk messages are currently being exchanged through Airtel, while Bubble Motion has tied up with CSL and New World Mobility in Hong Kong, m1 in Singapore, Digi in Malaysia and Indosat in Indonesia.
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