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Bajaj to roll in more Kawasaki models

By Swaraj Baggonkar
April 15, 2010 10:06 IST
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With consumers lapping up every available Ninja (performance bike from Kawasaki) from Bajaj Auto showrooms, the Pune-based company is gearing up to launch more high-end products from the Japanese stable later in the year.

In a little over six months, Bajaj, the country's second biggest two-wheeler maker, has sold over 500 units of the Kawasaki Ninja 250R, price Rs 2.69 lakh (the 269,000 same as a Maruti Suzuki Alto car).

Bajaj Auto has an agreement with Kawasaki Heavy Industries Group for importing and selling high-capacity engine bikes of Kawasaki in the Indian market. Bajaj is responsible for after-sales service.

Bajaj is now looking to expand Kawasaki's range with the launch of more products, that will include locally assembled bikes as well as fully-imported superbikes. Rajiv Bajaj, managing director, Bajaj Auto, said: "We intend to launch more bikes from the Kawasaki stable later in the year."

The Ninja 250R is the only international performance bike assembled in India. All other globally renowned high-capacity models are imported. The bike is assembled at Bajaj's Chakan facility near Pune and sold through a series of select outlets, called Probiking.

"We are keen to have more assembled products after looking at the response for the Ninja 250R," said a company executive. The Ninja 250R has a waiting period of three months, which Bajaj is confident of halving over the next couple of months, while targeting to sell about 1,000 units of it by October.

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Swaraj Baggonkar in Mumbai
Source: source
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