rediff.com
News APP

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  gplay

Rediff News  All News 
Rediff.com  » Business » Must-see: The GOLDEN Amul ads

Must-see: The GOLDEN Amul ads

Last updated on: August 17, 2011 13:09 IST

Image: The ad appeared when helmets were made compulsory in Bombay.
Amul is the largest food brand in India and world's largest pouched milk brand with an annual turnover of $1700 million in 2009-10.

Amul was named the Most Trusted brand in the Food and Beverages sector in The Brand Trust Report, published by Trust Research Advisory in 2011.

Amul's illustrious advertisement journey began in  1966, when the company approached Sylvester daCunha to design a new ad campaign for Amul Butter.

He designed an ad campaign with a series of hoardings with smart and witty topical ads. The ads were an instant hit. Cartoon artist Bharat Dabholkar has been involved with sketching the Amul ads since the 1980s.

Today, Amul has the distinction of running longest running ad campaign in the world.

Here's a look at some of the BEST Amul ads from the 70s and 80s... . . .

Must-see: The GOLDEN Amul ads

Image: Amul ad.
Bankers' demand for increased Dearness Allowance.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
Amul advertisement puns on Sales Tax.

Must-see: The GOLDEN Amul ads

Image: Amul ad.

Amul ad highlights the state of governance showing maintenance of Internal Security Act introduced during Emergency.

Must-see: The GOLDEN Amul ads

Image: Amul ad.

This ad shows bank staff's strike for increased emoluments.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
Amul ad reflects the soft budget, which

Must-see: The GOLDEN Amul ads

Image: Amul ad.
During the period of acute coin shortage faced by BEST bus conductors.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
Begin with Amul after the Roza fast, says the Amul ad.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
Girls adviced to stop hitching as it's becomes dangerous at times.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
Amul ad celebrates Sunil Gavaskar's achievement.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
Amul ad shows the dismal performance of the national cricket team.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
Amul ad celebrates the Ganapati festival.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
Amul ad celebrates the festival of lights, Diwali.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
Amul brings you good fortune!

Must-see: The GOLDEN Amul ads

Image: Amul ad.
Amul ad highlights the Ganapati festival.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
This ad takes celebrates the 1980 Olympics held at Moscow.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
Lata Mangeshkar the melody queen conferred with an honorary doctorate for her contribution to music.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
An interesting ad on DMK leader Karunanidhi.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
When the Bruce-Lee film 'Enter the Dragon' was released.

Must-see: The GOLDEN Amul ads

Image: Amul ad.
The ad shows a racing start to the day with Amul butter.