This article was first published 12 years ago
Beers that have lost the fizz and market
Last updated on: February 7, 2013 15:28 IST
Image: Contestants race with trays containing beer bottles and glasses during the Wowprime tray carrying competition in Taipei, Taiwan. Over 1,200 waiters and waitresses from around Taiwan compete in the race based on speed, grace, and accuracy for prizes worth about $8,200 and working opportunities at restaurant chain operator Wowprime Corp.
Photographs: Pichi Chuang/Reuters
While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind, according to 24/7 Wall St.
Let's take a look at some beers that are struggling to retain customers.
Source: 24/7 Wall St
...
Image: A waitress serves beers during the opening ceremony of the Oktoberfest in Munich, Germany.
Photographs: Pawel Kopczynski/Reuters
Michelob
Sales loss: 72.0 per cent
Brewer: Anheuser-Busch InBev
Barrels sold: 140,000
Overall rank in loss: 1
...
Image: A England fan holds a glass of beer in the centre of Lisbon, Piortugal.
Photographs: Gil Cohen Magen/Reuters
Michelob Light
Sales loss: 66.3 per cent
Brewer: Anheuser-Busch InBev
Barrels sold: 425,000
Overall rank in loss: 2
...
Image: Jin Songhao drinks beer as he sits in snow during a cold endurance performance in Yanji, Jilin province. Jin set the Guinness record for the longest time spent in direct full body contact with snow with a time of 46 minutes and seven seconds.
Photographs: Stringer/Reuters
Budweiser Select
Sales loss: 60.8 per cent
Brewer: Anheuser-Busch InBev
Barrels sold: 775,000
Overall rank in loss: 3
...
Image: A bartender serves a beer at a bar in Kuala Lumpur, Malaysia.
Photographs: David Loh/Reuters
Milwaukee's Best
Sales loss: 57.1 per cent
Brewer: MillerCoors
Barrels sold: 750,000
Overall rank in loss: 4
...
Image: Revellers drink beer during the Pohoda music festival at Trencin airport, 130km north of Bratislava, Slovakia.
Photographs: Radovan Stoklasa /Reuters
Old Milwaukee
Sales loss: 52.8 per cent
Brewer: Pabst Brewing Company
Barrels sold: 460,000
Overall rank in loss: 5
...
Image: A Bayern Munich supporter drinks beer in downtown Munich Germany.
Photographs: Guido Krzikowski/Reuters
Miller Genuine Draft
Sales loss: 52.3 per cent
Brewer: MillerCoors
Barrels sold: 1.6 million
Overall rank in loss: 6
...
Image: A barmaid pours a pint of beer at The Builders Arms pub in east London.
Photographs: Eddie Keogh/Reuters
Amstel Light
Sales loss: 47.7 per cent
Brewer: Heineken
Barrels sold: 340,000
Overall rank in loss: 7
...
Image: A swimmer wearing a costume drinks beer while swimming in the near-freezing water of the river Danube in Neuburg an der Donau, Germany.
Photographs: Guido Krzikowski/Reuters
Miller High Life Light
Sales loss: 37.6 per cent
Brewer: MillerCoors
Barrels sold: 390,000
Overall rank in loss: 8
...
Image: A girl carries a beer jar in Yangon's beer street in Myanmar.
Photographs: Soe Zeya/Reuters
Milwaukee's Best Light
Sales loss: 35.5 per cent
Brewer: MillerCoors
Barrels sold: 1.2 million
Overall rank in loss: 9
© 2025 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Feedback - About us - Terms of use - Grievances
