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Rediff.com  » Business » Exciting car launches from Maruti this year

Exciting car launches from Maruti this year

February 28, 2014 09:32 IST

Image: Maruti Suzuki Swift.
Photographs: Courtesy, Maruti Suzuki

Last year was not among the best of years for Maruti Suzuki India (MSI), courtesy the unrest at Manesar facility resulting in production halting for 10 days.

Furthermore, dipping sales due to the growing competition and inflating economy added insult to injury.

Commencing 2014 on an extremely positive note with Celerio hatchback.

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Exciting car launches from Maruti this year

Image: Maruti Suzuki Ciaz.
Photographs: Courtesy, Auto Expo

Maruti seems belligerent with its product launching strategy by displaying two entrants in the portfolio at the 12th International Indian Auto Expo in the form of Ciaz concept and SX4 Cross.

Maruti, with all guns blazing, will also launch the updated version of Swift and Swift Dzire in the last quarter of 2014.

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Exciting car launches from Maruti this year

Image: Maruti Suzuki Celerio.
Photographs: Courtesy, Maruti Suzuki

Maruti's declining market share marked dents in its coveted status of India's largest car manufacturer.

The company recently launched the Celerio hatchback in India at the Expo itself with Automatic Manual transmission for the first time in the country.

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Exciting car launches from Maruti this year

Image: Maruti Suzuki Ciaz.
Photographs: Courtesy, Indian Autos Blog

Maruti lost its share in the C-segment considerably with the aging SX4 for the past couple of years.

Its then, MSI decided to bring a C-segment sedan based on the Ciaz concept and the the upcoming sedan is expected to land by the end of 2014.

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Exciting car launches from Maruti this year

Image: Maruti Suzuki SX4.
Photographs: Courtesy, Maruti Suzuki

The sedan will share its designing cues and the name with the Ciaz concept but it will be slightly shorter than the concept vehicle.

The vehicle will be completely new from ground zero and shares nothing the existing SX4, which it will be replacing.

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Tags: com , SX4 , Ciaz , India

Exciting car launches from Maruti this year

Image: Maruti Suzuki Ciaz.

The vehicle will be powered by the existing Fiat borrowed 1.3 MJD; same mill powering the SX4.

It was previously speculated that Ciaz sedan will be powered by the more punchier 1.6 MJD but its possibilities are incredibly less because even Fiat, the manufacturer himself, didn't debut the 1.6MJD in the 2014 Linea in our country.

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Exciting car launches from Maruti this year

Image: All-new Honda City.
Photographs: Courtesy, Honda

So, most probably wont take royalties from others debuting this powertrain before itself, so wait for Fiat guys! Powering the petrol variants will be the tweaked K14 pulling the Ertiga.

The segment is flooding with new launches; Honda updated the City recently, Ford introduced the 2014 Fiesta at the Expo, Hyundai refreshed the Verna and Fiat will be launching the upgraded 2014 Linea next week.

The company is in immediate urge to replace the ripened SX4.

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Exciting car launches from Maruti this year

Image: Maruti Suzuki Swift.
Photographs: Courtesy, Maruti Suzuki

Maruti launched Swift hatchback in 2005 and the car was an overnight success and its next generation came in 2011.

Since then, MSI didn't updated the vehicle and now if rumor mills are to be beileved, mid life refresh of swift is expected to hit markets by the festive season.

Suzuki has already launched the updated Swift in Japanese and European markets.

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Exciting car launches from Maruti this year

Image: Maruti Suzuki Swift Volt.
Photographs: Courtesy, Maruti Suzuki

The changes in the refreshed Swift will be very subtle; on the outside one would get to notice the tweaked front bumper integrated with day time running LEDs, the 'In thing' now days along with placement mimicking that of its rival, the Hyundai i20.

On the inside, an individual will get engine start-stop button which was missing in the current version and cruise control is also expected with new upholstery.

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Exciting car launches from Maruti this year

Image: Maruti Suzuki Swift Dzire.
Photographs: Courtesy, Maruti Suzuki

Other changes include addition of new colours, new set of alloys and expect the car to ride on 16 inch rubber.

Maruti's flagship compact sedan Dzire has seen better days when the car was the sole player in the compact sedan space except, the unmentionable Tata Indigo eCS.

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Exciting car launches from Maruti this year

Image: Hyundai Xcent.
Photographs: Courtesy, Hyundai

As they say 'you lead and people follow', Hyundai and Tata displayed the Dzire competitor at the 12th Indian Auto Expo.

Hyundai revived the legendary Accent brand again after discontinuation last year.

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Exciting car launches from Maruti this year

Image: Hyundai Xcent.
Photographs: Courtesy, Hyundai

The new compact sedan is based on the i10 Grand under pinnings, christened as 'Xcent'. Tata also displayed the compact sedan based on its 'X1' platform called Zest.

Both the cars will launch soon and will give Dzire neck to neck competition.

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Tags: com , Dzire , India

Exciting car launches from Maruti this year

Image: Maruti Suzuki Swift Dzire.
Photographs: Courtesy, Maruti Suzuki

Seeing the competition, Maruti scheduled updated Dzire to hit the market in the festive season following the upgradation of its younger sibling, Swift.

The car will also sport similar changes made on its hatchback counterpart.

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Exciting car launches from Maruti this year

Image: Maruti Suzuki SX4-Cross
Photographs: Courtesy, Maruti Suzuki

Maruti also displayed the SX4-Cross along with the Ciaz concept at the Expo, this SX4 based crossover is already on sale in the UK.

The vehicle is popular in UK providing 4WD. Maruti confirmed that the SX4 Cross will be launched in India but expect the car to land somewhere around the first quarter of 2015.

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Tags: SX4 , com , UK , India , Ciaz

Exciting car launches from Maruti this year

Image: Renault Duster.
Photographs: Courtesy, Renault

The crossover posses Suzuki's new 'ALLGRIP' technology, a 4WD system developed by Suzuki providing better traction and off road capabilities.

This crossover will rival against the segment leader Ford Ecosport, Renault Duster and offerings from other manufacturers planning to enter this space soon.

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Exciting car launches from Maruti this year

Image: Maruti Suzuki Celerio.
Photographs: Courtesy, Maruti Suzuki

Equipped with some trendy features like projector headlamps and day time running LED's; it is sure going to give some sleepless nights to its contemporaries.

So this will be a busy year for MSI with three launches in-line this year and Celerio already creating a lot of buzz for the company.

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Exciting car launches from Maruti this year

Image: Maruti Suzuki SX4-Cross.
Photographs: Courtesy, Maruti Suzuki

SX4-Cross & Ciaz Concept also drew a lot of eyeballs at the Maruti stand at the Indian Auto Expo.

In all, MSI is back with vengeance.

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