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New Creta gets 14K bookings in 2 weeks

By T E Narasimhan
March 17, 2020 15:27 IST
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Offering buyers a car that meets their aspirations & lifestyle needs, the Creta became a style icon.

The Creta, which was officially launched on Monday, is a global model, created with an investment of more than Rs 1,000 crore.

Hyundai Motor India (HMIL) on Monday launched the new Creta, which has received 14,000 bookings in just two weeks.

Nearly 50 per cent customers have opted for the diesel variant.

 

The Korean auto major invested Rs 1,000 crore in the new product, which is made in India and will serve both domestic and global markets.

Shipments to other countries are expected to start after two months.

Hyundai declined to share any sales target for the new Creta, considering that the economic situation will continue to be grim and also because of the coronavirus (COVID-19) outbreak.

SS Kim, managing director (MD) and chief executive officer (CEO), Hyundai Motor India, said since its launch in 2015, the Creta has become the benchmark SUV for the aspirational Indian buyer.

Over the last five years, the firm got over 467,000 customers for the Creta in India and 193,000 cars were exported.

“The Creta revolutionised the perception of SUV in India. Offering buyers a car that meets their aspirations & lifestyle needs, the Creta became a style icon,” said Tarun Garg, director - sales, marketing and service - Hyundai Motor India.

The Creta, which was officially launched on Monday, is a global model, created with an investment of more than Rs 1,000 crore.

“I am confident that we will once again create a new benchmark in the segment with the Creta, and make it the favourite SUV of our Indian buyers," said Kim.

He said 2020 would be a crucial year for the auto industry.

With new safety and emission norms, the auto industry will change the perspective of ‘Made-in-India’ cars.

“In the current challenging business environment, we want to enhance and offer unique buying experiences to our customers.

"At Hyundai, we are striving to further our customer engagement initiatives by implementing digital platforms such as ‘click-to-buy’ that offer a seamless customer purchase journey,” said Kim.

Speaking about the impact of coronavirus on manufacturing, Garg said, so far the company doesn’t have any issue.

As part of the derisking plan, the management is looking to enhancing localisation, which is currently at 90 per cent for the Creta.

Photograph: Courtesy, Hyundai

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T E Narasimhan in Chennai
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