Even if it wants to censor what you read, watch, or consume, the amount of content online is so huge that it is physically impossible for any government to do it, notes Vanita Kohli-Khandekar.

From convincing film-makers to do shows for online, to having a slate with some of the best films and shows, Amazon Prime Video has come a long way since it came to India four years ago.

India's news broadcasters are a national shame that have polarised Indians, observes Vanita Kohli-Khandekar.

About 18 months after its entry in India, a Spotify listener spent an average of 97 minutes on the app, almost ten times more than any other streaming music brand.

It is the most potent symbol of India's soft power -- more perhaps than the IT industry and our managerial skill, notes Vanita Kohli-Khandekar

Uday Shankar's biggest contribution was that he managed to take years of resentment about Star's foreign origins and turn that around. Most people now think of Star as an Indian company, says Vanita Kohli-Khandekar of his stint at Star india.

Since its entry in 2016, Netflix has announced over 60 titles to be sourced from India.

The argument that the pandemic has given a boost to streaming video is fallacious. Only three OTTs saw a rise in viewership; the others fell.

It could reach more than 530 million viewers on TV and a few hundred million more online. But can it make money for Disney Star?

Till the lockdown was imposed in March, more than 200 Zee staffers had spent over 2,500 hours across 28 regions in Punjab, Bihar, Madhya Pradesh, Karnataka, Tamil Nadu, Andhra Pradesh and West Bengal to understand the audiences. The effort paid off, again and again.

The Rs 19,100 crore 'Indian film industry' is more than its monikers for three simple reasons, feels Vanita Kohli-Khandekar.

Dangal's and Shemaroo's entry shows there is ad-supported gold at the bottom of the Indian consumer pyramid if you can keep the costs low.

Cinema screens bring in over 60% of the Rs 19,100 crore that Indian films earned in 2019. The reception a film gets in theatres impacts the price of every other revenue stream -- TV, OTT, overseas. Vanita Kohli-Khandekar explains why the theatre business is not doomed and why OTT won't become the first window of release.

Audiences are missing theatres desperately and will go back to them within two-three weeks of them reopening. All those hours of films on television and OTT have not reduced the audience's need for the theatrical experience.

If everybody is 'working' from home, then how has TV consumption gone up? Who is making all that gourmet food being posted on social media?

'If after 3-9 weeks we don't have fresh content, then there is a problem.'

'This is not like a one quarter hit; it will take time.'

Whether it is non-Hindi films dubbed in Hindi or Hindi dubbed in other Indian languages or English dubbed in Indian languages, the whole multilingual film is bringing more ticket sales.

If Indian storytelling can deliver, it can make the entertainment industry an engine of economic growth and a substantial contributor to GDP, says Vanita Kohli-Khandekar.

'Of the 202 debates, 79 were around attacking Pakistan and 66 attacking the Opposition and Nehru.' 'The PMC Bank scam where thousands of depositors lost their savings got just one,' points out Vanita Kohli-Khandekar.