As the market grows young, old brands go under the knife. In 1897, a young man named Ardeshir Godrej gave up law and turned to making locks. He went on to make safes and security equipment, and toilet soap from vegetable oil. He wouldn't have imagined that one day the business that started after his name would grow into a conglomerate with over Rs 7,000 crore (Rs 70 billion) in revenues, or that one of its top executives would wear long, red-streaked hair.
Virgin Mobile is flying in the face of conventional wisdom with a niche strategy for the Indian market. Virgin is faced with a market that is crowded by telecom players. It would take some good strategies to break through the thick maze. Their strategy is to deliver a tailored & relevant offering for a single, distinct segment - the youth. 70 mn Indians aged between 14 & 25 years own cell phones. Over the next three years, Virgin expects 50 mn new subscribers in this segment.
Business Standard Annual Brand Derby picks Bingo as the most successful launch.
Selling a luxury home isn't about the space, it is about the lifestyle.
With Bharti Airtel making it to the list of top-ten advertisers of the year, cellular phone service providers as a category have overthrown fast moving consumer goods (FMCG) products such as toilet soaps and shampoos to emerge as the top advertising category on television in 2007.
Voltas has entered the water treatment business and undertaken a project at Salt Lake City in Kolkata.
How three international brands plan to compete with UB and SAB Miller.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
The Group has already launched 13 labels from Bauvet Ladubay, the company acquired from Saunur Loire of France, for euro15 million. United Spirits, the division that handles the wine business, has also launched seven labels of wines from New Zealand and two from Australia.
The Indian cable and satellite universe is already packed and in the coming months it will only get further crowded. Over the next 12 months, another 100 channels will be added to the existing 230 and according to industry estimates, by 2009 a staggering 700 channels could be beamed into Indian homes.
How Motorola climbed from No. 5 to No. 2 in 12 months?
Hindustan Unilever is associating with small-format retail through its Super Value Store, Dabur with Parivaar and Marico with Mera. At many shops, the counter has been modified into a U or L shape so that the shopper can move and pick items.
Britannia executives were, however, non-committal on whether the company had initiated discussions to return the Little Hearts trademark and the right to use the product recipe back to Groupe Danone.
Sreesanth has bagged contracts from beverages maker, Pepsi and sports goods company, Nike this month. Yuvraj Singh endorses 10 brands with an annual net worth between Rs 1.25 and 1.40 crore a brand.
Mumbai is on the verge of being dislodged as the advertising capital of India. In recent times, Delhi has emerged as the hot spot, be it for new agencies setting up offices or key advertising spenders taking decisions out of the national capital.
While everyone from economists and management consulting firms use the promise of a "Young India" as a compelling argument to pit India against an "Ageing China", a study says marketers might be missing the big picture.
Mattel step may improve toy quality in India.
Kingfisher will be available in markets in France, Finland, Portugal and Canada by the end of this year or early next year.
Picking up the consumer switch to healthier drinks, Nestle India is expanding its liquid milk portfolio with specially formulated milk for people who may be lactose-intolerant or diabetic.
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