Sramana Mitra

Stories by Sramana Mitra

The next frontier in search marketing

The next frontier in search marketing

Rediff.com   27 May 2009

CMOs and ad agencies can wring lots of value from organic Web search results.

The future of e-commerce

The future of e-commerce

Rediff.com   6 May 2009

Players are stepping on each other's toes, significant acquisitions are coming and opportunities still abound.

US and India's tech dilemma

US and India's tech dilemma

Rediff.com   25 Feb 2009

Newly minted American engineers are going into finance because tech jobs have been offshored.

More entrepreneurs, less innovation in India

More entrepreneurs, less innovation in India

Rediff.com   19 Feb 2009

Mother India is going through a prolonged labor, trying to give birth to a child called Innovation.

Smart cards: What US can learn from Singapore

Smart cards: What US can learn from Singapore

Rediff.com   17 Dec 2008

Smart cards and other access technologies can help the president-elect overhaul the nation's infrastructure.

Turning bad water into good

Turning bad water into good

Rediff.com   10 May 2008

As our planet depletes natural resources at a frantic pace, one brand of alchemy that will become critical to humanity's survival is technology that turns sea water into drinking water.

The next Sino-Indian war!

The next Sino-Indian war!

Rediff.com   1 Apr 2008

China, often considered the world's manufacturing muscle, is strengthening its software and outsourcing businesses too. India, beware!

How to save the world's back office

How to save the world's back office

Rediff.com   18 Mar 2008

The world's back office will only survive if India dramatically expands its number of qualified workers.

The coming death of Indian outsourcing

The coming death of Indian outsourcing

Rediff.com   3 Mar 2008

Advances in technology could render much of the Indian IT services industry obsolete.

The smartest unknown Indian entrepreneur

The smartest unknown Indian entrepreneur

Rediff.com   25 Feb 2008

This is th story of Sridhar Vembu, founder and CEO of AdventNet, the company behind newly launched productivity suite Zoho.