Sonali Chowdhury

Start-ups, here's how to manage your employees

Rediff.com 4 May 2015

Managing human resources remains a major and under-appreciated challenge for most start-ups.

Best ways a brand can reclaim its reputation after a crisis

Rediff.com 14 Apr 2015

'The crisis-hit brand needs to react, and react without sounding outraged or angry. '

Big sale: Lessons for retailers to keep customers happy

Rediff.com 20 Oct 2014

With the festive season underway, retailers in the online and the offline world need to prepare well to offer the best deals to consumers and earn trust.

Stories by Sonali Chowdhury

Start-ups, here's how to manage your employees

Best ways a brand can reclaim its reputation after a crisis

Big sale: Lessons for retailers to keep customers happy