All stories by Sayantani Kar
Vodafone rings in the need for speed for IPLRediff.com8 Apr 2015
The company has booked around 350 spots for the 2015 tournament.
Old Spice: No longer the mark of a man?Rediff.com20 Mar 2015
In India, there is still a long way for Old Spice.
Frooti grows up with a new lookRediff.com16 Mar 2015
Since its launch in 1985, Frooti has been an instant hit with kids.
Motorola's dreams held firm by its backboneRediff.com12 Mar 2015
For Motorola, there is one mega distributor, Flipkart.
Raymond and the many shades of its 'complete man'Rediff.com2 Jan 2015
Raymond was one of the first to start organised apparel retail in India.
Riding to sunset: A spectacular 4-decade journey of Bajaj scootersRediff.com9 Oct 2014
Scooters such as those from Kinetic Motors had become gearless by then and were no more family rides, but peppier individual modes of transport.
Will Blackberry's odd shaped, big-screen Passport work in India?Rediff.com29 Sep 2014
The voice-assistant and intuitive text search are other features which Lalvani says would aid productivity.
What makes Big B the Shahenshah of brandsRediff.com18 Sep 2014
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
Vodafone's branded plan brings post-paid focusRediff.com12 Sep 2014
With Airtel and RCom already having launched their special offers for post-paid customers, and RJio around the corner, Vodafone makes its move with Red.
40 Years Ago...and now: Earning respect for the ad craftRediff.com11 Sep 2014
Mohammed Khan, co-founder of one of India's largest ad agencies, Rediffusion, talks about how the business has changed.
Ads focus on older generation, joint familyRediff.com3 Sep 2014
Advertisers look at large families as target audience and speak to the 50-year old plus.
'Nokia Android intends to give consumers the best of both worlds'Rediff.com11 Mar 2014
While critics doubt if the new brand would be continued once Microsoft completes integrating Nokia, the X appears to be Nokia's ploy to ease Android-junkies into a Windows Phone environment.
HUL targets youth channel to showcase its best selling brandsRediff.com7 Mar 2014
HUL is keen to redefine the way in which brands tell their stories to consumers.