Rama Bijapurkar

All stories by Rama Bijapurkar

Does Young India Care About Elections 2024?

Does Young India Care About Elections 2024?

Rediff.com4 May 2024

Politics is not on the radar of 18 to 21-year-old Indians, reveals Rama Bijapurkar.

The Lamborghini theory of India's consumption patterns

The Lamborghini theory of India's consumption patterns

Rediff.com14 Mar 2024

Lamborghini has sold 10,112 cars worldwide -- so India's 100 is certainly a big deal for them. But how big a deal is it for us to peg our consumption theories around, asks Rama Bijapurkar.