Rama Bijapurkar

Does Young India Care About Elections 2024?

Politics is not on the radar of 18 to 21-year-old Indians, reveals Rama Bijapurkar.

The Lamborghini theory of India's consumption patterns

Lamborghini has sold 10,112 cars worldwide -- so India's 100 is certainly a big deal for them. But how big a deal is it for us to peg our consumption theories around, asks Rama Bijapurkar.

Consumer India in the third decade

The third decade after liberalisation is likely to see aggregate consumption expenditure doubling - this could be more - but it will also see new, never-before market structures and consumer behaviour.

The business of financial inclusion

Business systems that serve customers who are starkly above or below the average customer on any parameter need to be differently designed. Forcing one-size-fits-all products is not a good solution, says Rama Bijapurkar.

Many cooks make the broth cost-effective

Market forces always work and India has an intensely competitive service economy, says Rama Bijapurkar.

Trai and the Great Democratic Liberator

The cellphone is a Great Democratic Liberator: 'Great' because of its impact on people; 'democratic' because it gives the same benefits to all; and 'liberator' because it frees us from the terrible infrastructure, says Rama Bijapurkar.

Why the Foreign Universities Bill is elitist

The Bill suggests to the backward classes that 'the best from the West is not for you, the home-grown is good enough for you', says Rama Bijapurkar.

India is not just about agriculture