The outdoor shoe and apparel maker wants eco-friendliness to become its brand recall.
Sylvie Ouziel speaks on some of the key issues companies are facing post-recession, the growth opportunities for businesses in emerging markets and how the business of consulting is changing.
Korn/Ferry is a global leader in executive search. For the quarter ended July 2009, its fee income fell over 40 per cent to $116 million from a year ago and the company reported a net loss of $14.3 million as against a profit of $15.3 million in the year-ago quarter. Its chief financial officer, Michael A Digregorio and managing director for India, Deepak Gupta, spoke to Bhupesh Bhandari and Amit Ranjan Rai on the emerging opportunities and challenges.
Reasserting its emotional connect with consumers -- something that is at the core of its brand philosophy --, Bharti Airtel last week rolled out a new plan called Special 5 for all its 100 million mobile phone customers.
How President and Managing Director Karl Slym is steering General Motors India after its US parent filed for bankruptcy.
As the market grows young, old brands go under the knife. In 1897, a young man named Ardeshir Godrej gave up law and turned to making locks. He went on to make safes and security equipment, and toilet soap from vegetable oil. He wouldn't have imagined that one day the business that started after his name would grow into a conglomerate with over Rs 7,000 crore (Rs 70 billion) in revenues, or that one of its top executives would wear long, red-streaked hair.
Virgin Mobile is flying in the face of conventional wisdom with a niche strategy for the Indian market. Virgin is faced with a market that is crowded by telecom players. It would take some good strategies to break through the thick maze. Their strategy is to deliver a tailored & relevant offering for a single, distinct segment - the youth. 70 mn Indians aged between 14 & 25 years own cell phones. Over the next three years, Virgin expects 50 mn new subscribers in this segment.
Business Standard Annual Brand Derby picks Bingo as the most successful launch.
Selling a luxury home isn't about the space, it is about the lifestyle.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
The Indian cable and satellite universe is already packed and in the coming months it will only get further crowded. Over the next 12 months, another 100 channels will be added to the existing 230 and according to industry estimates, by 2009 a staggering 700 channels could be beamed into Indian homes.
How Motorola climbed from No. 5 to No. 2 in 12 months?
Hindustan Unilever is associating with small-format retail through its Super Value Store, Dabur with Parivaar and Marico with Mera. At many shops, the counter has been modified into a U or L shape so that the shopper can move and pick items.
Britannia executives were, however, non-committal on whether the company had initiated discussions to return the Little Hearts trademark and the right to use the product recipe back to Groupe Danone.
While everyone from economists and management consulting firms use the promise of a "Young India" as a compelling argument to pit India against an "Ageing China", a study says marketers might be missing the big picture.
Nooyi had recently said that the company might make two or more acquisitions outside North America this year to add snacks or drinks it did not already make.
The company will soon launch its range of shampoos and shower gels targeted at children in the age group of 4 to 14 years. The products have been test-marketed in markets like Mumbai, Delhi and Kolkata.
Mirc Electronics, the manufacturer of Onida brand of consumer electronics, is looking for overseas acquisition opportunities to beef up its research and development capabilities.
The advantage could translate into Groupe Danone buying the Wadias's stake in Wadia BSN, the 11-year-old venture between the two groups, and hence pave the way for Groupe Danone doing business on its own in India.
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