Masoom Gupte In Mumbai

Stories by Masoom Gupte In Mumbai

Surf's journey: From unsmiling Lalita ji to celebrating stains

Surf's journey: From unsmiling Lalita ji to celebrating stains

Rediff.com   28 Aug 2014

In the 1970s, when the detergent world stood on the cusp of a change, Indian consumers first learnt the difference between Sasti cheez aur acchi cheez (a cheap product and a good product) from the sparkling white saree-clad, Lalita ji.

Salman Khan to be the toofani face of Thums Up

Salman Khan to be the toofani face of Thums Up

Rediff.com   7 Sep 2012

Thums Up's tieup with Khan's Ek Tha Tiger then seems like a precursor to the association.

Beware! Festive cheer comes with a price tag

Beware! Festive cheer comes with a price tag

Rediff.com   7 Oct 2011

Festive season is a time for celebration, cheer and also spending. Many may have budgeted for these expenses in advance and planned accordingly. There may also be some who hadn't and now find themselves in serious want of cash.

Advertisers take to brand integrations

Advertisers take to brand integrations

Rediff.com   5 Sep 2011

According to media buyers, the demand for integrations is on the rise, thanks to the ability it has to stand out in a cluttered environment, if done the right way.

What are student insurance plans?

What are student insurance plans?

Rediff.com   27 Jul 2011

These are meant for students travelling abroad for further studies.

What is the Sarfaesi Act?

What is the Sarfaesi Act?

Rediff.com   17 Jun 2011

The Securitisation and Reconstruction of Financial Assets and Enforcement of Security Interest Act, 2002, allows banks and financial institutions to auction properties (residential and commercial) when borrowers fail to repay their loans.

What are contra funds?

What are contra funds?

Rediff.com   3 Jun 2011

The fund manager picks underperforming stocks or sectors, which are likely to perform well in the long run, at cheap valuations.

What is application supported by blocked amounts?

What is application supported by blocked amounts?

Rediff.com   31 Mar 2011

The amount debited depends on the shares/MF units allotted to you.

All about pre-paying your trading expenses

All about pre-paying your trading expenses

Rediff.com   30 Mar 2011

Do it if you are sure of generating sufficient trading volumes.

Catch the commodity cycle through SIPs

Catch the commodity cycle through SIPs

Rediff.com   8 Mar 2011

These commodities must be purchased in units, where a single unit may be equal to a gram (gold), 100 grams (silver) or a kilogram for the other three commodities. For trading, you must open a separate demat account with a broker registered with NSE.

Anand bullish on banks, IT, oil and gas

Anand bullish on banks, IT, oil and gas

Rediff.com   17 Feb 2011

If India has to grow at 8.5 per cent, the core of the portfolio must be in banking.

More taxing times for NRIs in the US

More taxing times for NRIs in the US

Rediff.com   31 Dec 2010

For Indians (NRIs) in America, the beginning of 2011 will mean more tax burden. The estate duty, better known as 'death tax', has been re-introduced.

Recruiters look up credit history for hiring

Recruiters look up credit history for hiring

Rediff.com   27 Dec 2010

Most companies inform the employees upfront about the background checks that would be carried out. And a clause is included in the appointment letter of the employees that the final decision will be subject to the results of background verifications.

Housing scam: Banks to tighten screws on builders

Housing scam: Banks to tighten screws on builders

Rediff.com   29 Nov 2010

Banks and housing finance firms may seek legal mortgage as well as completion guarantee clause.

Not using your bank account? You will be fined

Not using your bank account? You will be fined

Rediff.com   15 Nov 2010

If you fail to carry out any transaction for 24 months through your bank account, it can be frozen.

Small investors swap stocks for luxuries

Small investors swap stocks for luxuries

Rediff.com   29 Oct 2010

After cashing out of the recent stock market rally, investors aren't ploughing their money into just initial public offerings (IPOs), bonds or real estate. The feel-good factor has prompted many of them to splurge on luxury cars, exclusive holidays and designer brands.

Easy, cost-effective way to pay your stamp duty

Easy, cost-effective way to pay your stamp duty

Rediff.com   5 Oct 2010

At present, e-stamping is available in six states -- Karnataka, Maharashtra, Assam, Tamil Nadu, Delhi & National Capital Territory and Gujarat.

When money goes mobile

When money goes mobile

Rediff.com   29 Sep 2010

There are many consumers who are beginning to use mobile applications -- ngpay and Atom -- that allow them to shop, pay bills and book tickets by just clicking on these.

Check these facts before buying a new home

Check these facts before buying a new home

Rediff.com   2 Sep 2010

The loan liability is entirely yours. Check land documents and insert clauses in the agreement to ensure some payback by the builder.

Education loan: Don't default at start of career

Education loan: Don't default at start of career

Rediff.com   10 Aug 2010

A habitual defaulter may find his/her chances of getting a loan in the future derailed.