As the market grows young, old brands go under the knife. In 1897, a young man named Ardeshir Godrej gave up law and turned to making locks. He went on to make safes and security equipment, and toilet soap from vegetable oil. He wouldn't have imagined that one day the business that started after his name would grow into a conglomerate with over Rs 7,000 crore (Rs 70 billion) in revenues, or that one of its top executives would wear long, red-streaked hair.
Virgin Mobile is flying in the face of conventional wisdom with a niche strategy for the Indian market. Virgin is faced with a market that is crowded by telecom players. It would take some good strategies to break through the thick maze. Their strategy is to deliver a tailored & relevant offering for a single, distinct segment - the youth. 70 mn Indians aged between 14 & 25 years own cell phones. Over the next three years, Virgin expects 50 mn new subscribers in this segment.
Parle's Poppins reaches out to older children with a new communication.
"The toughest part was continuing to believe that we could do it," Tata told journalists covering the Auto Expo in New Delhi, where he unveiled the lowest-priced car in the world. He added that "a promise is a promise", hinting at the ability of his company to deliver even in the face of brutal scepticism.
Star One, a general entertainment channel that attained popularity with its reality shows, The Great Indian Laughter Challenge and Nach Baliye, was identified as one channel that had significantly lost its past glory.
Business Standard Annual Brand Derby picks Bingo as the most successful launch.
In an increasingly employee-friendly world and one where jobs chase workers, rather than the other way round a bad boss is an HR manager's worst nightmare. More and more companies are adopting a zero-tolerance policy towards bullying supervisors, especially when he is the cause of their losing valuable employees.
Selling a luxury home isn't about the space, it is about the lifestyle.
Separating the roles of chairman and chief executive officer increases the effectiveness of a company's board, according to directors on corporate boards across the country.
Videocon finally brings together its celebrity ambassadors for a brand-building campaign.
How three international brands plan to compete with UB and SAB Miller.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
There have been several, high-profile name changes in 2007 and interestingly, many of these have been corporate rebrandings, rather than consumer product name changes.
It is understood in organisations across India that work will come to a near standstill during any India-Pakistan match. During the World Cup earlier this year, productivity dropped across ranks as employees trudged in half-asleep, having been up half the night watching matches. In contrast, Twenty-20 cricket eats up only three hours of productive time, compared to the usual 10.
The Indian cable and satellite universe is already packed and in the coming months it will only get further crowded. Over the next 12 months, another 100 channels will be added to the existing 230 and according to industry estimates, by 2009 a staggering 700 channels could be beamed into Indian homes.
How Motorola climbed from No. 5 to No. 2 in 12 months?
Cadbury aims to change consumer behaviour with its new Celebrations campaign. With an annual per capita consumption level of around 0.14 gram, compared with 10 kg in the US, the Indian market is among the smallest in the world: India accounts for under 0.5 per cent of the $57-billion global chocolate market.
An interview with Robert Tucker, president, The Innovation Resource.
Hindustan Unilever is associating with small-format retail through its Super Value Store, Dabur with Parivaar and Marico with Mera. At many shops, the counter has been modified into a U or L shape so that the shopper can move and pick items.
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