A new logo can harm image than doing good, say experts.
With the festive season underway, retailers in the online and the offline world need to prepare well to offer the best deals to consumers and earn trust.
From selling 14,000 Jeeps in 1973, we slipped to selling just 7,000 vehicles within just three-and-a-half years by 1976.
Developed markets have performed better than emerging market firms in the top 10 TSR-based rankings, says a BCG report.
With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies.
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