All stories by Devina Joshi
Changing your brand logo? Few things that can make or kill businessRediff.com13 Apr 2015
A new logo can harm image than doing good, say experts.
Apple, Starbucks gave good returns to shareholders: ReportRediff.com11 Aug 2014
Developed markets have performed better than emerging market firms in the top 10 TSR-based rankings, says a BCG report.