With Bharti Airtel making it to the list of top-ten advertisers of the year, cellular phone service providers as a category have overthrown fast moving consumer goods (FMCG) products such as toilet soaps and shampoos to emerge as the top advertising category on television in 2007.
Voltas has entered the water treatment business and undertaken a project at Salt Lake City in Kolkata.
How three international brands plan to compete with UB and SAB Miller.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
The Group has already launched 13 labels from Bauvet Ladubay, the company acquired from Saunur Loire of France, for euro15 million. United Spirits, the division that handles the wine business, has also launched seven labels of wines from New Zealand and two from Australia.
Sreesanth has bagged contracts from beverages maker, Pepsi and sports goods company, Nike this month. Yuvraj Singh endorses 10 brands with an annual net worth between Rs 1.25 and 1.40 crore a brand.
Mumbai is on the verge of being dislodged as the advertising capital of India. In recent times, Delhi has emerged as the hot spot, be it for new agencies setting up offices or key advertising spenders taking decisions out of the national capital.
Mattel step may improve toy quality in India.
Kingfisher will be available in markets in France, Finland, Portugal and Canada by the end of this year or early next year.
Picking up the consumer switch to healthier drinks, Nestle India is expanding its liquid milk portfolio with specially formulated milk for people who may be lactose-intolerant or diabetic.
The worldwide recall involves plastic pre-school toys, including replicas of popular children's television characters such as the Cookie Monster, Elmo, Dora and Big Bird, which were manufactured in China.
In its second blow to liquor imports, the Maharashtra government has withheld imported liquor stocks on the basis that they do not display the maximum retail price.
N K Mitra, director, offshore, ONGC, talks to Business Standard
Hero Honda is being egged on by the government's "unannounced concessions" in its 10-year vision statement, the Automotive Mission Plan, which envisages the development of low-cost vehicles.
Europe's top-end car maker Volvo is planning an onslaught on the Indian market on the back of Ford India Ltd. Ford India's parent, the US-based Ford Motor, owns Volvo's car business.
SK Jain, who heads NPCIL and Bhavini, tells Vandana Gombar Ayyagary and Sumana Guha Ray about how NPCIL is best placed to take India's nuclear power ambitions forward.
The all-new bikes with a 500 cc engine will target exports, while the 350 cc engine bikes will be marketed in the domestic market from the current financial year.
For Maruti Udyog, the largest player in this market, the number of cars sold under the exchange scheme has nearly doubled.
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