Consumers have reduced their purchase basket and are clamouring for discounts. It's not a seller's market, finds out an IMRB retail trade confidence survey.
Social networking sites like Twitter, Facebook and Orkut are being increasingly used for promotional activities that engage audiences for a certain activity in an effort to create a buzz and get feedback from the community.
Havells tries to pep up the low-key electrical products category with new ads.
Burger giant McDonald's is all set to roll out its latest web delivery initiative.
Naukri.com celebrates the nascent economic recovery by bringing back the demon boss.
More than a hundred years ago, Hindustan Unilever launched a soap called Lifebuoy in India.
Mobile telephony service provider Aircel is taking the philanthropic path.
Tata aims to create disruption in the water purifier market with the low-priced Swach.
Though popular abroad, companies in India seem to have just woken up to the virtues of 'roadblocks'. Consider this: a fortnight back, German car maker Volkwagen 'blocked' Times of India, the largest national English daily.
Indians are 'new' brand enjoyers who look for variety and give importance to experience, according to the latest 'Eye on Asia Study' released by Grey Group Asia Pacific, a leading marketing communication company.
After Reid & Taylor, S Kumars Nationwide wants to try its luck in all segments.
Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per annum market
A recent KPMG survey highlights the huge potential for banks to grow their market with the rise in mobile phone subscribers in India. The most profound impact of mobile banking and payment services is that they provide the non-banking population with access to modern financial services, giving them tools to improve their living standards. Innovative m-banking services are fast arriving in the market.
Today, when you check into a hotel, be sure to expect more than just a helpful bell-boy and a smiling concierge. As it is, the category of business travellers has been growing at a healthy clip. However, the rise of low-cost airlines and the 2010 Commonwealth Games in New Delhi has now given the entire travelling space a shot in the arm.
The economic slowdown has taken its toll on consumer confidence. India has fallen from the top to third in the latest round of the Nielsen Global Consumer Confidence Survey and now ranks behind Indonesia and Denmark. It is the largest bi-annual study of its kind and is carried out on more than 25,000 Internet users in 50 countries.
Kishore Biyani, the retail baron, seems ready to smoke the peace pipe with suppliers with whom he has been at loggerheads for the past few months. The move comes at a time when some of his recently launched private-label product categories are outselling those of multinational rivals such as Nestle.The founder of Future Group of retail chains including Food Bazaar and Pantaloon recently launched a series of in-house value-for-money consumer products.
Interestingly, the ad also takes the Shahrukh Khan versus Aamir Khan rivalry to another level. Previously, the two stars battled over Pepsi and Coke, then Toyota and Hyundai, and now Nokia and Samsung. So will 2008 belong to SRK or Aamir?
In the last two rounds of the Nielsen Global Online Consumer Survey, both India and the world witnessed dips in confidence. Now in the face of the ever-worsening economic environment, marked by rising inflation and interest rates, the subprime and credit crises, and fickle stock markets, shoulders have begun to droop in India and abroad.
As a slowdown looms, Indians remain optimistic, albeit cautiously so. The survey is the largest bi-annual study of its kind. The April round covered 28,253 Internet users in 51 markets. The previous leg was conducted on 26,000 people across 48 countries.
The burger giant hopes to open new vistas by coming to your doorstep.
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