All stories by Bharat Bambawale
From social media influencers to #metoo, 2018 was a 'brand' new yearRediff.com29 Dec 2018
What sets 2018 apart from previous years is the magnitude of the shocks that hit our brand ecosystem, says Bharat Bambawale.
The one mythology lesson everyone in marketing must learnRediff.com23 Mar 2018
Marketers are required to be more Sisyphus than The Vitruvian Man, says Bharat Bambawale.
Lessons of Paris's Louvre need to come to India!Rediff.com4 Aug 2017
Adding oomph to an ageing brand?. When the first wrinkles appear, the search for the fountain of youth must begin!
When prestige brands become less snobbyRediff.com9 May 2017
There is a beguiling allure to 'masstige' brands, which trade places up and down the value spectrum. But they aren't always easy or successful.