Behind the activity initiated by a single purchase is a set of rules and policies, called algorithms, that examine your profile, filter the possibilities that may add value to you, alert the correct officers, agents and delivery systems. The maths behind this process is complex and it gets even more so when it needs to be done in real time. But mining data for usable nuggets of information using mathematical techniques is what businesses need to trigger sales.
About $70 billion is spent globally on handwriting records; scanning, storing and 'reading' them requires handwriting recognition software.