As the market grows young, old brands go under the knife. In 1897, a young man named Ardeshir Godrej gave up law and turned to making locks. He went on to make safes and security equipment, and toilet soap from vegetable oil. He wouldn't have imagined that one day the business that started after his name would grow into a conglomerate with over Rs 7,000 crore (Rs 70 billion) in revenues, or that one of its top executives would wear long, red-streaked hair.
Virgin Mobile is flying in the face of conventional wisdom with a niche strategy for the Indian market. Virgin is faced with a market that is crowded by telecom players. It would take some good strategies to break through the thick maze. Their strategy is to deliver a tailored & relevant offering for a single, distinct segment - the youth. 70 mn Indians aged between 14 & 25 years own cell phones. Over the next three years, Virgin expects 50 mn new subscribers in this segment.
Business Standard Annual Brand Derby picks Bingo as the most successful launch.
Selling a luxury home isn't about the space, it is about the lifestyle.
For this mechanical engineer working with UDHE - an engineering, procurement and construction company - the fascination with the miniature trains is almost encyclopaedic and he's certainly not new to the hobby.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
Lawrence & Mayo still carries forward its heritage of 130 years.
The Indian cable and satellite universe is already packed and in the coming months it will only get further crowded. Over the next 12 months, another 100 channels will be added to the existing 230 and according to industry estimates, by 2009 a staggering 700 channels could be beamed into Indian homes.
How Motorola climbed from No. 5 to No. 2 in 12 months?
Hindustan Unilever is associating with small-format retail through its Super Value Store, Dabur with Parivaar and Marico with Mera. At many shops, the counter has been modified into a U or L shape so that the shopper can move and pick items.
The Indian classical music industry is stuck in a rut, and topmost on everybody's blame list is the record label.
Britannia executives were, however, non-committal on whether the company had initiated discussions to return the Little Hearts trademark and the right to use the product recipe back to Groupe Danone.
While everyone from economists and management consulting firms use the promise of a "Young India" as a compelling argument to pit India against an "Ageing China", a study says marketers might be missing the big picture.
It's not easy. But done right, a name change can spell a fresh lease of life for most companies.
It begins before you can say "Good Heavens". Your seat shudders for a welcome, lurches back and forth, then does a violent shimmy as you make your way out of an accidental entry into a derelict, not to mention haunted, mine.
Indian real estate is benefitting from the integration of global architecture and design firms. What is driving this trend?
Nooyi had recently said that the company might make two or more acquisitions outside North America this year to add snacks or drinks it did not already make.
The company will soon launch its range of shampoos and shower gels targeted at children in the age group of 4 to 14 years. The products have been test-marketed in markets like Mumbai, Delhi and Kolkata.
Mirc Electronics, the manufacturer of Onida brand of consumer electronics, is looking for overseas acquisition opportunities to beef up its research and development capabilities.
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