All stories by Ambi Parameswaran
Do you believe in yo-yo dieting?Rediff.com27 Dec 2019
Two decades ago when someone said, "I am on a diet," you assumed they would be eating less of everything. Today, those few words lead to a whole new discourse, says Ambi Parameswaran.
Influencing the influencerRediff.com22 Oct 2019
'An influencer is expected to have upwards of 100,000 followers across various social media platforms of YouTube, Instagram, Facebook, Twitter etc,' points out brand strategist Ambi Parameswaran, founder, Brand-Building.com.
What's in a brand name?Rediff.com22 Mar 2017
Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special.
How to win in a market where 'free' is no longer suspiciousRediff.com3 Mar 2017
Dissing rivals is not going to cut much ice with today's millennials who don't think what is "free" is any worse than what is paid for, says Ambi Parameswaran.