All stories by Ambi Parameswaran
Where Do Religious Tourists Go?Rediff.com29 Jul 2023
19 per cent of all travel in India (by bus, train or air) was pilgrimage or religious travel (possibly the single largest after business and family-related travel), discovers Ambi Parameswaran.
How Useful Is Nutrition Information?Rediff.com9 Jun 2023
How do you bring about better nutrition consciousness in a society that is quite apathetic to excess consumption of salt, sugar and fats? asks Ambi Parameswaran.
Make Your Network Your Net WorthRediff.com15 Nov 2022
'Who you know today will determine who you know tomorrow.' 'Becoming an expert in your domain will incentivise others to have you in their networks.' 'And the more diverse your network, the better it is.' An enlightening excerpt from Ambi Parmeswaran's All The World's A Stage: A Personal Branding Story.
What The Future Holds For MBAs In IndiaRediff.com15 Feb 2022
Will MBA hybrid model be the focus for B-schools? Should B-schools focus on long distance programmes?
COVID fallout: Markets crowded, but malls emptyRediff.com17 Dec 2020
What can malls do to entice customers? Brand coach Ambi Parameswaran has a few suggestions.
Do you believe in yo-yo dieting?Rediff.com27 Dec 2019
Two decades ago when someone said, "I am on a diet," you assumed they would be eating less of everything. Today, those few words lead to a whole new discourse, says Ambi Parameswaran.
Influencing the influencerRediff.com22 Oct 2019
'An influencer is expected to have upwards of 100,000 followers across various social media platforms of YouTube, Instagram, Facebook, Twitter etc,' points out brand strategist Ambi Parameswaran, founder, Brand-Building.com.
What's in a brand name?Rediff.com22 Mar 2017
Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special.
How to win in a market where 'free' is no longer suspiciousRediff.com3 Mar 2017
Dissing rivals is not going to cut much ice with today's millennials who don't think what is "free" is any worse than what is paid for, says Ambi Parameswaran.