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E-commerce ad spends to beat HUL's in a year

A handful of e-commerce players will likely upset the pecking order of the country’s largest advertisers in a year. Thanks to the media blitzkrieg by players such as Jabong, Myntra, Snapdeal,......

Digital medium gains populairty this IPL season

As advertisers finalise plans to make the most out of the cricket fever during the upcoming IPL, the digital medium is increasingly emerging as a favoured platform for many brands and......

Advertising rides economic recovery

With the overall consumer sentiment improving, advertising is getting a fillip.Last year, the ad industry had grown 6 per cent. This time around, it is hoping for at least a 10 per cent growth......

Advertisers bat for ODI cricket

After noting the recent poor television viewership of cricket tournaments, including the Twenty20 format matches, sports broadcasters, media agencies and advertisers say One Day Internationals give......

IPL relocation prompts advertisers to pull out

The decision to relocate the second edition of the Indian Premier League (IPL) Twenty20 tournament to South Africa has prompted several key advertisers such as Hyundai, Havell's and Reebok, among......
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Qorvis MSLGROUP And Clarus Research Announce Launch Of Real-Time SentiMeter

WASHINGTON, Aug. 12, 2014 /PRNewswire-USNewswire/ -- Qorvis MSLGROUP has launched the Real-Time SentiMeter, a web-based sentiment analysis tool... ...

http://www.itnewsonline.com/prnewswire/Qorvis-MSLGROUP-And-Clarus-Research-Announce-Launch-Of-Real-Time-SentiMeter/337398
Acquisition of an equity stake in Arcade, an Asia-based agency

Custom Search Publicis Worldwide: Acquisition of an equity stake in Arcade, an Asia-based agency GlobeNewswire... ...

http://www.bizwireexpress.com/showstoryGNW.php?storyid=38290
E-commerce ad spends to beat HUL's in a year

At Rs 1,000 cr already, e-commerce players together spend half of what the country's largest advertiser Hindustan Unilever does Viveat Susan Pinto... ...

http://www.business-standard.com/article/companies/e-commerce-ad-spends-to-beat-hul-s-in-a-year-114080400163_1.html
A race to the finish

Agencies are busy making presentations and buzz is, the final battle will be between incumbent Havas and McCann. A look at the brand. Dettol,... ...

http://www.afaqs.com/news/story/41530_Dettol-Pitch:-A-race-to-the-finish
Pro Kabaddi League already a hit on Twitter, Facebook

NEW DELHI: Kabaddi, a traditional Indian sport that had almost disappeared from Indian cities, is back — not just in metros and on television,... ...

http://economictimes.indiatimes.com/tech/internet/pro-kabaddi-league-already-a-hit-on-twitter-facebook/articleshow/39141477.cms

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