Why the designers of the Olympic logo broke all rules

If you're visiting London, you will find a strange emblem decorating various lamp posts, subway stations and prominent eateries in the city. It is a set of jagged lines in a series of shades of......

Hero Honda changes name, becomes Hero MotoCorp

Hero Honda Motors on Friday said it has changed its name to Hero MotoCorp following the exit of its erstwhile Japanese promoter, Honda, from the company.The company is also in the process of......

PwC reinvents itself with new branding initiative

PricewaterhouseCoopers, the tax and advisory services firm, has changed its branding to "strengthen and modernise" how it represents its worldwide network to its clients, its people and the......

Essar ropes in London firm for brand revamp

The steel-to-telecom conglomerate Essar group has roped in London-based creative and consultancy firm, Start Creative, to create a new brand identity. The group intends to emerge as a......

London unveils 2012 Olympics logo

Organisers of the London 2012 Olympics unveiled the games logo on Monday, calling it powerful and modern, although one critic denounced it as "hideous". The jagged, graffiti-like blow-up of the......