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Wagh Bakri

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After Google, Wagh Bakri attempts ad roadblock on Republic Day

Gujarat-based tea major will run a Rs 2-cr roadblock on Hindi and regional news channels. When the entire nation and the world will be hooked to the television sets, following US President Barack......

Can India have cult brands?

What does it take for a brand to achieve iconic status? Has any Indian brand reached the levels of customer empathy as, say, Harley-Davidson, Starbucks and Apple? Anmol Dar, managing director,......

Power brands, the new FMCG mantra

"The power brands strategy has worked very well for us." Adi Godrej, chairman, Godrej group"With the implementation of the power brands strategy almost complete, we have shown both topline and......
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Drink to these summer coolers

Beat the heat with these six chilled drinks that promise to give you respite from the blistering sun There's is nothing more refreshing... ...

http://www.dnaindia.com/lifestyle/report-drink-to-these-summer-coolers-2090365
Scarecrow Delhi bags creative duties of Graviti Smartphone Accessories

count will be handled by the agency's Delhi office. Delhi-based EasyTech Global has appointed Scarecrow Communications as its creative agency.... ...

http://www.afaqs.com/news/story/44336_Scarecrow-Delhi-bags-creative-duties-of-Graviti-Smartphone-Accessories
Paul goes the green way to push Typhoo sales

New Delhi, May 17: Industrialist Karan Paul is pouring an organic cup of Typhoo tea to win over India. Paul, a Calcuttan and a scion of the... ...

http://www.telegraphindia.com/1150518/jsp/business/story_20595.jsp
Summer cooling

Godrej Appliances has launched the NXW fridge which allows users to customise their refrigerator the way they want by storing food in three... ...

http://www.thehindubusinessline.com/features/brandline/summer-cooling/article7202094.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Wagh Bakri Launches its range of Refreshing Ice Teas

The Wagh Bakri Tea Group conducted a research among the youth and has reached a conclusion that the consumption of aerated drinks during summer is... ...

http://www.webnewswire.com/content/wagh-bakri-launches-its-range-refreshing-ice-teas

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