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Wagh Bakri

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After Google, Wagh Bakri attempts ad roadblock on Republic Day

Gujarat-based tea major will run a Rs 2-cr roadblock on Hindi and regional news channels. When the entire nation and the world will be hooked to the television sets, following US President Barack......

Can India have cult brands?

What does it take for a brand to achieve iconic status? Has any Indian brand reached the levels of customer empathy as, say, Harley-Davidson, Starbucks and Apple? Anmol Dar, managing director,......

Power brands, the new FMCG mantra

"The power brands strategy has worked very well for us." Adi Godrej, chairman, Godrej group"With the implementation of the power brands strategy almost complete, we have shown both topline and......
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Wagh Bakri plies the premium trail

Wagh Bakri brand is the best-known label in the GTPP ...

http://www.business-standard.com/article/specials/wagh-bakri-plies-the-premium-trail-117010201201_1.html
Invincible Indians

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent yet never malicious look at some of the new or... ...

http://www.thehindubusinessline.com/catalyst/invincible-indians/article9416261.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
What strategy should regional brands follow to win over customers?

Havmor Ice Cream, for years happy to be a small ice cream brand in Gujarat, is now morphing into a national player, living up to the literal... ...

http://economictimes.indiatimes.com/magazines/brand-equity/what-strategy-should-regional-brands-follow-to-win-over-customers/articleshow/55833624.cms
SBoP launches mobile wallet State Bank Buddy

Labour minister launches ESIC's tele-medicine services for N-E Bandaru Dattatreya, Minister of State for Labour & Employment, Govt. of India,... ...

http://www.tribuneindia.com/news/business/sbop-launches-mobile-wallet-state-bank-buddy/332827.html
Now, a SMILE on the faces of Ahmedabad underprivileged kids

IIM-A, municipal body, Wagh Bakri join hands for the initiative Ahmedabad, October 27: In a unique initiative, the Indian Institute of... ...

http://www.thehindubusinessline.com/news/education/now-a-smile-on-the-faces-of-ahmedabad-underprivileged-kids/article9277420.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

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