DTH major Dish TV on Friday said it aims to add three million subscribers this fiscal to take its subscriber base to 10 million by March 2011.
Flamboyant Bollywood actor John Abraham has been roped in as brand ambassador for the UEFA European Football Championship 2008, to be held next month in Switzerland and Austria. Making the announcement, Managing Director ESPN Software India R C Venkateish, unveiled a detailed promotional campaign Bach Ke Kahan Jaoge for the tournament, which kicks-off on June 7.
Irked by the Cabinet decision which asked television channels to share the cricket rights with Prasar Bharati, private sports broadcasting major ESPN Star Sports
Broadcasters to see 30% drop in subscription revenue.
Zee Network were the highest bidder but did not qualify since they did not have prior experience of broadcasting live matches.
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