News for 'tam-adex'

IPL 2026: From Spectacle to Predictability: Is the IPL Losing Its Edge?

Today, predictability has replaced volatility. When 200 becomes routine and chases follow a template, the element of surprise goes out the window and with it viewer engagement.

Advertisers feel the heat of Bollywood drug abuse probe

Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.

The Big Star Players in the Ad World

According to a report, Shah Rukh Khan endorses the maximum number of brands on TV, followed by Katrina and Kareena.

Boom time for cinema advertising

E-commerce, start-up boom swells India's advertiser base

In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.