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E-commerce, start-up boom swells India's advertiser base

In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015; full-year numbers likely to be 25% higher than in 2014. India's new economy, led by e-commerce companies, start-ups......

IPL evokes cold waves in brand campaigns

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show.The third edition of the Indian Premier League is well underway. Ads are visible all over......

Print media cos rationalise costs, job cuts afoot

Diligent Media that publishes the English daily DNA in Mumbai is launching its Bangalore edition on Friday. The company's CEO K U Rao says that the newspaper, priced at Rs 2.50, will enter a market......

Throw your brand ambassador out

In a country that breathes in Bollywood and breathes out cricket, the quickest way to script a successful brand campaign is believed to be an actor's or a cricketer's signature. However, a new......

Website ads rain on TV

The humble television is coming to the aid of the Internet portals when it comes to extending their reach, and selling their wares. Consider this: TV advertising of the Internet portals registered......

The Big Star Players in the Ad World

According to a report in The Economic Times, Shah Rukh Khan has emerged as the most visible celebrity in television ads, cushioned by 25 different brands that he endorses. SRK has a 6 percent......
  Web results for Tam Adex
Snapdeal plans to revamp brand in bid to catch up with Flipkart, Amazon

Snapdeal plans a new logo in a fresh colour scheme, and a new tagline to create a niche in the e-commerce market now dominated by Flipkart and... ...

http://www.livemint.com/Companies/ahAubZWR6Em03Q8tLUWqDL/Snapdeal-plans-rebranding-drive-to-boost-image.html
Snapdeal to spend Rs200 crore on marketing campaign for Diwali

Snapdeal will launch a marketing blitz next month on TV, print, digital and social media and also be seen outdoors on billboards and external... ...

http://www.livemint.com/Industry/0u76EzeBdia0cIHedRDOfL/Snapdeal-lines-up-Rs200-crore-marketing-blitz-for-festive-se.html
Amazon is top ecommerce advertiser

In both TV and print media, Amazon's share in overall ad volume is highest among ecommerce players, according to AdEx data from TAM. It was the No.... ...

http://economictimes.indiatimes.com/industry/services/advertising/amazon-is-top-ecommerce-advertiser/articleshow/53763134.cms
As funds inflows slow down, ecommerce ad spends plunge

With the flow of funds into e-commerce companies slowing down, advertising spends appear to have been reined in, reports Anushree Bhattacharyya in... ...

http://www.financialexpress.com/economy/as-funds-inflows-slow-down-ecommerce-ad-spends-plunge/332274/

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