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IPL evokes cold waves in brand campaigns

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show.The third edition of the Indian Premier League is well underway. Ads are visible all over......

Print media cos rationalise costs, job cuts afoot

Diligent Media that publishes the English daily DNA in Mumbai is launching its Bangalore edition on Friday. The company's CEO K U Rao says that the newspaper, priced at Rs 2.50, will enter a market......

Throw your brand ambassador out

In a country that breathes in Bollywood and breathes out cricket, the quickest way to script a successful brand campaign is believed to be an actor's or a cricketer's signature. However, a new......

Website ads rain on TV

The humble television is coming to the aid of the Internet portals when it comes to extending their reach, and selling their wares. Consider this: TV advertising of the Internet portals registered......

A-Cs most advertised consumer durable

Air-conditioners have emerged as the most advertised product among consumer durables in the first half of 2007, leaving behind hitherto category favourites like televisions and refrigerators by a......

The Big Star Players in the Ad World

According to a report in The Economic Times, Shah Rukh Khan has emerged as the most visible celebrity in television ads, cushioned by 25 different brands that he endorses. SRK has a 6 percent......
  Web results for Tam Adex
Radio dominates BFSI advertising in Q1, 2014

Television Audience Measurement (TAM), a measurement body, has released an overview of the advertising spends on different platforms by the... ...

http://www.afaqs.com/news/story/43676_TAM-Adex-Radio-dominates-BFSI-advertising-in-Q1-2014
BARC is ready with ad spot monitoring service

The service will provide data on ad spots and promos, similar to TAM's AdEx. ...

http://www.afaqs.com/news/story/43281_BARC-is-ready-with-ad-spot-monitoring-service
TAM's AdEx to certify ad spots on Amagi

Ad spots on the geo-targeted ad network will now be monitored and certified by the television audience measurement analysis firm. ...

http://www.afaqs.com/news/story/43255_TAMs-AdEx-to-certify-ad-spots-on-Amagi
Why Ad Spends Won't Grow Faster Than 2014, And Why That's Good News...

Various agencies have predicted an average growth rate of 12% in ad spends in 2015 ; quality of growth minus last year's big election money will... ...

http://www.impactonnet.com/Why-Ad-Spends-Won%E2%80%99t-Grow-Faster-Than-2014%2C-And-Why-That%E2%80%99s-Good-News...

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