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IPL evokes cold waves in brand campaigns

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show.The third edition of the Indian Premier League is well underway. Ads are visible all over......

Print media cos rationalise costs, job cuts afoot

Diligent Media that publishes the English daily DNA in Mumbai is launching its Bangalore edition on Friday. The company's CEO K U Rao says that the newspaper, priced at Rs 2.50, will enter a market......

Throw your brand ambassador out

In a country that breathes in Bollywood and breathes out cricket, the quickest way to script a successful brand campaign is believed to be an actor's or a cricketer's signature. However, a new......

Website ads rain on TV

The humble television is coming to the aid of the Internet portals when it comes to extending their reach, and selling their wares. Consider this: TV advertising of the Internet portals registered......

A-Cs most advertised consumer durable

Air-conditioners have emerged as the most advertised product among consumer durables in the first half of 2007, leaving behind hitherto category favourites like televisions and refrigerators by a......

The Big Star Players in the Ad World

According to a report in The Economic Times, Shah Rukh Khan has emerged as the most visible celebrity in television ads, cushioned by 25 different brands that he endorses. SRK has a 6 percent......
  Web results for Tam Adex
TAM Media's Eikona rebrands

The audit arm will now focus on neutral, one-stop solutions for earned media management. Eikona, the neutral public relations audit arm of TAM... ...

http://www.afaqs.com/news/story/41312_TAM-Medias-Eikona-rebrands
Mirror, mirror on the wall…

Ranbir Kapoor It is indeed the clash of the titans for the title of the top endorser. The first few months of 2014 have seen actor Ranbir Kapoor... ...

http://indianexpress.com/article/entertainment/screen/mirror-mirror-on-the-wall-2/
TAM's Pradeep Hejmadi heads to Zee TV

Latest Hejmadi will join Zee TV as business head. Pradeep Hejmadi, senior vice president, TAM Media Research has quit the organisation. He is... ...

http://www.afaqs.com/news/story/40962_TAM's-Pradeep-Hejmadi-heads-to-Zee-TV
Mindshare launches data war room The Loop in India

Media buying agency Mindshare has launched The Loop, a data focused war room in India, which pulls in live data feeds from over 100 sources, for... ...

http://www.medianama.com/2014/05/223-mindshare-loop-data/
Who won the battle?

While English TV news saw viewership of 3 to 4 times the usual, Hindi news channels doubled their viewership. Photo: Mint New Delhi: For most... ...

http://www.livemint.com/Consumer/fkJP33iZzn2sUf1NazJdSI/TV-viewership-on-counting-day-Who-won-the-battle.html

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