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IPL evokes cold waves in brand campaigns

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show.The third edition of the Indian Premier League is well underway. Ads are visible all over......

Print media cos rationalise costs, job cuts afoot

Diligent Media that publishes the English daily DNA in Mumbai is launching its Bangalore edition on Friday. The company's CEO K U Rao says that the newspaper, priced at Rs 2.50, will enter a market......

Throw your brand ambassador out

In a country that breathes in Bollywood and breathes out cricket, the quickest way to script a successful brand campaign is believed to be an actor's or a cricketer's signature. However, a new......

Website ads rain on TV

The humble television is coming to the aid of the Internet portals when it comes to extending their reach, and selling their wares. Consider this: TV advertising of the Internet portals registered......

A-Cs most advertised consumer durable

Air-conditioners have emerged as the most advertised product among consumer durables in the first half of 2007, leaving behind hitherto category favourites like televisions and refrigerators by a......

The Big Star Players in the Ad World

According to a report in The Economic Times, Shah Rukh Khan has emerged as the most visible celebrity in television ads, cushioned by 25 different brands that he endorses. SRK has a 6 percent......
  Web results for Tam Adex
71% of all Personal Healthcare ads during Q2, 2014 were on TV

On TV, within the personal healthcare segment, the top 10 categories contributed to 86 per cent of the ad volume. Similarly, 97 per cent of the... ...
E-commerce firms like Flipkart, Amazon and others spend mega on advertisement

NEW DELHI: Ecommerce, probably the most happening sector in India, has turned into one of the hottest for the advertisement industry , too.... ...

Television Audience Measurement (TAM) has released an overview of the advertising ad volumes on different platforms by the Properties/Real Estate... ...
WC 2015 viewership down this year, Star misses ad target

NEW DELHI: Much like the national cricket team, Star India's World Cup performance doesn't seem to have reached the same level that it did in the... ...
BARC is ready with ad spot monitoring service

The service will provide data on ad spots and promos, similar to TAM's AdEx. ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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