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IPL evokes cold waves in brand campaigns

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show.The third edition of the Indian Premier League is well underway. Ads are visible all over......

Print media cos rationalise costs, job cuts afoot

Diligent Media that publishes the English daily DNA in Mumbai is launching its Bangalore edition on Friday. The company's CEO K U Rao says that the newspaper, priced at Rs 2.50, will enter a market......

Throw your brand ambassador out

In a country that breathes in Bollywood and breathes out cricket, the quickest way to script a successful brand campaign is believed to be an actor's or a cricketer's signature. However, a new......

Website ads rain on TV

The humble television is coming to the aid of the Internet portals when it comes to extending their reach, and selling their wares. Consider this: TV advertising of the Internet portals registered......

A-Cs most advertised consumer durable

Air-conditioners have emerged as the most advertised product among consumer durables in the first half of 2007, leaving behind hitherto category favourites like televisions and refrigerators by a......

The Big Star Players in the Ad World

According to a report in The Economic Times, Shah Rukh Khan has emerged as the most visible celebrity in television ads, cushioned by 25 different brands that he endorses. SRK has a 6 percent......
  Web results for Tam Adex
Education sector prefers regional TV to national for advertising

TAM's report states that ad volumes on TV and print have reported a fall of 25 per cent and 9 per cent, respectively, during Q2, 2014, compared to... ...

http://www.afaqs.com/news/story/44250_TAM-AdEx-Education-sector-prefers-regional-TV-to-national-for-advertising
After Piku, Deepika Padukone proves she is Bollywood's true superstar

A badminton player, a model, an actor, a performer, an activist - Deepika Padukone has worn quite a few hats in her 29 short years. You know what... ...

http://m.hindustantimes.com/bollywood/after-piku-deepika-padukone-proves-again-she-is-bollywood-s-true-superstar/article1-1346070.aspx
Can Brand Sachin bat on?

The article below represents a preview only and is not meant for reuse or republishing. Sports MintAsia Magazines New Delhi, May 8 -- He's 42,... ...

http://www.htsyndication.com/htsportal/article/Can-Brand-Sachin-bat-on-/7130304
How's Sachin Tendulkar faring on endorsements post-retirement?

At his peak, Sachin Tendulkar endorsed 18-20 brands; today, it's four, according to TAM Media Research. Photo: HT New Delhi: He's 42, an age... ...

http://www.livemint.com/Consumer/La7iUPMRvAQoxlCEvB93lK/Can-Brand-Sachin-bat-on.html
Can Brand Sachin bat on?

New Delhi: He's 42, an age considered too old for a top brand icon. He retired from his profession—playing cricket—over 18 months ago, is... ...

http://www.msn.com/en-in/sports/cricket/can-brand-sachin-bat-on/ar-BBiZ0ys?srcref=rss

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