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Shobu Yarlagadda

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From Kabaali to Baahubali, why brands love blockbusters

More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.   IMAGE: Prabhas and Rana Dagubatti in Baahubali. Baahubali 2, the sequel to......

Baahubali 2 shows off its marketing muscle

Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan. The makers of Baahubali 2 plan to cash in on the......

Baahubali audio launch postponed

Get your lowdown on what's happening in Telugu cinema! Image: Producer Shobu Yarlagadda, Prabhas and  director S S Rajamouli Any news about Baahubali is keenly awaited. Addressing......

Baahubali Effect changes how India makes movies

Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.T E Narasimhan reports. Additional inputs:......

Let Baahubali 2 release, Rajamouli tells Kannada groups

'It is not right to show your anger on this film for Satyaraj's comments.' Director S S Rajamouli on Thursday, April 20, sought to distance himself and his Baahubali 2 team from comments allegedly......

'We will make a lot of money with Baahubali 2'

'The presenters make the money -- the ones who put their hard work, blood and sweat don’t always make money.' Baahubali: The Conclusion is all set to break new records. IMAGE: Prabas and......

PIX: Bachchans, Bhansali, Remo, Kabir Khan at National Awards

The 63rd National Film Awards at the Vigyan Bhavan in Delhi on May 3 saw President Pranab Mukherjee felicitate the best of Indian cinema from last year. While Kangana Ranaut received her third......

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