The rupee's slide to a two-year low will impact consumer durables and electronics companies, as the import content in their products tends to be high
Consumer durable makers like Sony, LG, Panasonic and Whirlpool are expecting up to 35 per cent growth in the upcoming festive season and are pulling out all stops as the sector eyes a rebound from a prolonged slump.
While e-commerce operations for these firms are small at the moment, it is slated to grow in the next 3 to 4 years.
Anticipation of weak sales this festive season due to deficient monsoon, especially outside big cities.
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