With gold prices touching their all-time high on Wednesday, jewellery majors were taking measures to attract more consumers. These included more category launches, lower-weight jewellery and store expansion, among others.
The price is at a 4-year low, stabilising around Rs 25,000/10gm.
Gold sales were reported at 40 tonnes last year; this might have been surpassed this year.
Returns on godl have depleted in past few years,