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More advertisers for performance-based payment

Major advertisers like Coca Cola, Proctor & Gamble and Tata Chemicals increasingly appear to be opting for a performance-based fee model over options like fee-based (calculation based on the cost......

Bing-o! MS search engine among top-20

Microsoft's latest attempt in search engine, Bing has broken into the top-20 websites within a month of its launch. According to a web information company, Alexa, Google dominates the charts but......

US elections: Lessons for Indian politicians

Indian political parties could learn a few lessons from the digital media campaigning chapters of the US Presidential elections. Both the presidential candidates used digital media to cut through......

Product placements to get taxing

Product placements are set to become more expensive with the finance ministry bringing the sale of advertisement space on Internet, buildings, vehicles, motion pictures, television serials, video......

Ad agencies suffer Hyderabad blues

In the last two years, at least three national advertising agencies -- FCB Ulka, Saatchi & Saatchi and Everest -- have closed shop in Hyderabad. And if you believe Santha John, managing director of......

Will Mallika Sherawat fall in love with one of THESE men?

Mallika Sherawat claims she's lonely and wants to fall in love. So she will be seen in reality television show The Bachelorette India: Mere Khayalon Ki Mallika, where she hopes to find true......

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Rohit Ohri

News for Rohit Ohri

More advertisers for performance-based payment

Bing-o! MS search engine among top-20

US elections: Lessons for Indian politicians

Product placements to get taxing

Ad agencies suffer Hyderabad blues

Will Mallika Sherawat fall in love with one of THESE men?

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