The rankings on the value are set to change. A role reversal is silently taking place in the Indian consumer durable business landscape. LG, which has built a huge reputation and amassed a significant market share on the back of affordable pricing, is consciously promoting higher end products. The Korean company has undertaken a strategic initiative to position itself as a maker of premium consumer electronics.
The Korean major, as part of its rural push, has begun an "attack district" project with focus on 80 key districts to increase sales of its TVs, refrigerators and washing machines
Indian consumer durable market faces competition from Korean dealers.
The company is headed for its worst annual profit in three years, under siege as Chinese firms like Xiaomi and Lenovo reel in buyers with full-function touch-screen smartphones that are cheaper.
While study was done before the current boardroom battle began, the findings indicate Tata is no longer viewed as aspirational brand by working professionals.
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