Vikram Kothari, managing director of Rotomac Pens, is now fighting a battle that might be difficult to win. Known for aggressive use of celebrity advertising for Rotomac Pens, his exclusive......
McDonald’s, the largest fast food chain in the world, is leaving no stones unturned to strengthen its desi image in India. In the latest initiative, the US food giant has roped in popular......
In the wake of the furore over JWT’s Ford Figo poster campaign, the relationship between ad agencies and clients was brought to the fore at Goafest 2013. The Figo controversy has thrown up......
India's favourite stationary and art brand is set for a strategic makeover.The Dandekar family, the promoter of Camlin Ltd, has decided to offload a lion's share of its stake to Japan's Kokuyo Co......
Blogging might be a leisure activity for many famous personalities but it has brought fame to people like India-born Om Malik who has been named as one of the global web celebrities by American......
Half Pants Full Pants will instantly warm your heart, Divya Nair tells us. No matter how old we get or where we land up in life, memories of our childhood instantly bring a smile on our faces. To......
Get your lowdown on what's going on in the world of Hollywood, right here!Director James Cameron has plans to make the fourth Avatar movie a prequel. The Titanic director said he has "an idea......
Sachin Tendulkar, recuperating from a shoulder injury, is likely to undergo a fitness test at the MRF Pace Foundation on May 20.\nTendulkar will arrive in Chennai on Monday to train and practice at......