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Ogilvy Mather

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What's next after 'Acche Din' in 2019?

'It does not appear that the campaign of 2019 will be positive.''It is unlikely that there will be an 'achche din'' style slogan either from the government or the Opposition,' says Aakar......

That's how outdated views about women are!

A new ad campaign from UN Women, an organization dedicated to gender equality and the empowerment of women, has highlighted how bigoted and outdated views about women still are even in the domain......

Bell Bajao ad campaign wins international laurel

Breakthrough, an organization that uses popular media to advocate women's rights in India and fight for stronger immigrants' rights in the United States, has won the Cannes Silver......

Tara Sinha, doyenne of Indian advertisement, passes away at 88

Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency. Tara Sinha, best known as the......

How Hindustan Unilever plans to fight toxic ads

By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content. The country’s largest advertiser,  (HUL), is......

Exit Vodafone pug, enter network engineer

The latest ad, done by O&M again, Vodafone’s ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel. A year ago, telecom operator Vodafone had brought its mascot, the......

As Sorrell's reign ends WPP stares at an uncertain future

Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar. Rarely has that awful cliche, “end of an era”, been more......

Ranjan Kapur: End of an era at O&M

An astute advertising professional, he took Ogilvy & Mather India to the number one position after coming on board as managing director in 1994 Ranjan Kapur was not only among the doyens of Indian......

Lyricist Prasoon Joshi on Delhi 6 and Rahman

Prasoon Joshi, who was in New York recently for the world premiere of Delhi 6, admits that writing lyrics isn't the only challenge he loves while working on movies. He loves to collaborate on the......

IPL 11 promises bigger, better and brighter season

Best vs Best. Tiger vs Tiger.Star India, BCCI team up for a high decibel campaign for the cricket jamboree.Urvi Malvania reports. IMAGE: Actress Jacqueline Fernandez performs during the IPL 9......

How Dalmiya revolutionised sports broadcast in India

IMAGE: Jagmohan Dalmiya changed BCCI’s face forever. Photograph: PTI The Board of Control for Cricket in India (BCCI) is the richest cricket governing body in the world, but there was a time......

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World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

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GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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