According to DMK, the voters are already consolidated on ideological lines, hence the impact of anti-incumbency, whether against the BJP Centre or the DMK state may not be too much, notes N Sathiya Moorthy.
'I believe after Shailendra's Mera Joota Hai Japaani in Raj Kapoor's Shree 420, Chhaiyyan Chhaiyyan is now the Indian film song that is recognised the world over -- millions know it as 'the train song'.'
'I believe this song became a hit because of Aishwarya Rai. She is totally responsible for its success.' 'People would go to see the film all over the country, just to see her dance.'
There is no denying that the Deepa identity has overnight caught the people's imagination across the state. But converting that into an imagery and from there as support and vote-base is a different matter altogether, says N Sathiya Moorthy.
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