Asked if it is looking at the Maruti 800 and the Chevrolet Spark segment, Nigel E Wark, executive director, marketing, sales and service, Ford India, said: "Yes, we will be launching the small car in this segment broadly, but there are sub-segments and this is where we will differentiate ourselves. We will be competing in the largest volume segment. India and China are the two markets where small cars are in huge demand and we will be focusing on these countries."
"The small car will be our new model and it will be rolled out by early 2010," Ford India Executive Director Nigel E Wark told reporters in Kolkata. He said the company is yet to decide on the target segment of the small car, but added that it would not compete with small cars like Nano from Tata Motors' stable.
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