An Indo-Japanese strategic alliance

The visit by Japanese Prime Minister Junichiro Koizumi to India, slated for April 28, promises to be far more useful than the recent visits of China's and Pakistan's dictators. But because the......

All about the brand loyalty programmes

What's the easiest way to ensure your best customers come back to you over and over again?Make them part of a loyalty programme.The concept is simple really: being a member earns them loyalty......